Showing posts with label organics with altitude. Show all posts
Showing posts with label organics with altitude. Show all posts

Friday, October 29, 2010

JOHN FEEHAN ON OMEGA BEEF DIRECT FARM PART 2

Here is part two of Dr.John Feehan's visit to the Omega Beef Direct holding, the model farm for this Organics with Altitude initiative.

Part one can be found here

I walked the Omega Beef Direct farm of Joe Condon in the hills above Ardfinan on the slopes of the Knockmealdown mountains the day after Tipperary won the All-Ireland hurling final in September. It was the wettest day we had had for weeks but nobody cared in the slightest. The ground had no time to soak up all that rain, and rivulets meandered across the boggy slopes to swell the torrents tumbling over the Old Red Sandstone rocks that form the core of the hills. Joe’s Galloways grazed under the pouring rain with total unconcern, inured through their thick coats to such minor vagaries of the weather. They are made for these hills, selected over centuries for this environment, comfortable up here in all but the harshest of weathers. A careful eye is kept on condition, especially in the winter, and extra feed is given where they are not up to standard.

At key stages they are fed in grass paddocks on lower ground. The farm is organic, so no fertiliser is used on these paddocks, with the result that they have a wide diversity of grass and herb species: bents, sweet vernal-grass, crested dog’s-tail, Yorkshire fog, with an abundance of yarrow, self-heal, tormentil, cat’s-ear, lesser stitchwort, mouse-ear and lots of others.

For the rest of the time the animals are on the mountain (which is freehold commonage, where sheep also graze) – a mosaic of wet and dry heath, heathy grassland and bog with lots of sphagnum – on which they wander extensively, feeding on the wide variety of grasses, herbs and shrubs here, the mixture being the key to their general good health. Any scarcity of feed is compensated for by the area over which they forage (at an unhurried, energy-conserving pace).

The vet is a rare visitor to the hills above Ardfinan. How different this is from conventional beef farming, where intensive grassland management results in a sward that consists largely if not entirely of rye-grass and white clover, which provide the animal with the most monotonous of diets: and where animals are selected with a more single-minded eye to price and consumer fashion. The varied diet on the hills, on the other hand, is exactly what nature intends for these animals: which accounts for their robust health – and evident contentment. Their short life has been stress-free, lived under the natural conditions in which they are most at home.

One of the unforeseen costs of modern farming has been the affect of the clover-ryegrass diet on animal health and welfare. The superior quality of the ryegrass sward on the best soils had been recognized since the 18th century – with reservations – but the animals’ diet was never restricted to it. The mixed sward of traditional farming provided grazing animals with a nutritionally varied and balanced diet conducive to better health and greater contentment.

Today we are concerned in an unprecedented way about animal welfare, and methods of animal husbandry conducive to better welfare are more likely to win favour with the buying public and can be exploited by the farmer to help offset any immediate decrease in income that results from losses of ‘productivity’ resulting from the adoption of more extensive methods. Reduced veterinary bills, and the greater satisfaction that accompanies work of developing the new skills required are all factors that further restore the balance.

The problems associated with the breeding of animals purely for yield as estimated by weight and monetary outcome are being recognised increasingly. The new paradigm for sustainable agriculture currently being modeled by Liam Downey and Gordon Purvis at UCD has as one of its two poles rumen function: in effect, a farm on which the animals are healthy and happy as well as productive: and the other pole is a pasture management that provides this while at the same time maintaining biodiversity, landscape quality and the physical and chemical integrity of air, soil and water.

Putting the animal’s welfare first does come at a price, because these cattle will not deliver the ‘prime’ cuts our modern extravagant taste in meat leads us to demand. But once you have tasted a hamburger made with this Omega Beef you may come to redefine your taste in beef!

The claim that animals reared under more natural conditions – with more space and freedom and a more varied natural diet – taste better is widely accepted, but is generally based on personal experience and often anecdotal. Scientific research is now beginning to add quantitative teeth to the claim. Recent work in England and Wales has shown that beef, lamb and milk from species-diverse pasture have improved flavour, colour and shelf life, and higher levels of beneficial fatty acids. This work begins to provide a scientific basis for the concept of ‘terroir’, which links locally-produced foods to particular geographical locations.

The way of farming practiced by Omega Beef and similar enterprises has enormous value in conservation terms. It keeps bracken from establishing and prevents dominance of scrub, furze and heather, maintaining a more open mosaic of microhabitat conducive to greater biodiversity. Indeed, it may prove the ideal way to counter the dominance of bracken on mountain land everywhere. This is conservation grazing – the way the uplands should be managed – at its best. It was by and large the way they were managed in the more extensive economy of the 19th-early 20th century: the fossil field pattern and the evidence of drainage and field enclosure on the hills above Ardfinan are relics of the enormous effort in manpower involved. Those who farm the hills today – rather than leave them to their own less biodiverse ecological devices – are benefiting from the vast legacy of their labour.

This is a model of sustainable farming that combines optimal use of marginal land, conservation of biodiversity, and animal welfare, with top quality meat. This is farming that consciously anchors itself in a tradition: with a sense of cultural continuity and environmental sustainability.

*****

Flags and bunting festooned every town and village I drove through as I made my way up to Thurles in the evening to join the throngs gathering to welcome the victorious Tipperary team home. There should be flags somewhere to celebrate the model of sustainable farming that is Omega Beef Direct.

Tuesday, October 19, 2010

JOHN FEEHAN ON OMEGA BEEF DIRECT FARM

Recently, Dr. John Feehan of UCD visited Joe Condon's farm, the Omega Beef Direct holding, which is the model farm for Organics with Altitude. Here, we'll post what he thought of the visit.

John Feehan is a renowned academic and author of the definitive book on rural Ireland and farming: Farming in Ireland: history, Heritage and Environment.

(A video of his presentation at the Feasta Food event in UCD 2005 is available here)

What he wrote about the visit will be posted as two distinct entries. The first posting outlines the background context of food production in modernity. The second posting will be about the Omega Beef Direct farm visit itself.

John Feehan:

Among the greatest challenges faced by humanity in our time is that of doubling food production in order to feed a population expected to reach 9 billion by 2050. Two-thirds of these people will be in dense conurbations to which they have moved because they can no longer find enough to support them in the countryside. These people will not have the land resources to feed themselves, and will depend increasingly not on food produced in the urban hinterland or indeed elsewhere in their own country, but on imported food.

The options available to meet the challenge do not include taking more land into cultivation, because there is no more land: the good land is already in production. Most of what is left is desert, mountain or city: and indeed, in 2006 the International Food Policy Research Institute reported that 40 per cent of what is farmed today is seriously degraded. We cannot afford to lose any more farmland: in 50 years time we will need every hectare of agricultural land we have.

Areas of the world that are critical to feeding today’s 7 billion will no longer be able to supply their current grain surpluses to meet the need of burgeoning nations that can no longer feed themselves, as rising temperatures put pressure on the world’s great cereal-growing areas and water tables continue to fall as a result of the overpumping of aquifers – in effect, the mining of fossil water that cannot be replaced.

This is a challenge that will take all of our ingenuity and skill, all the more so because it has to be met without further loss of biodiversity and without compromising environmental integrity.

Here in Ireland we are in a privileged position. We will have ample supplies of water into the foreseeable future, and the marginal land allowed to slip out of productive agriculture constitutes a productive land bank that can be reclaimed. We will see farmed once more land on the margins that was taken into production in earlier times and abandoned as the tide of intensification concentrated on the ‘best’ land. This includes the extensive acres on the hills taken from the wild as the population rose to its pre-Famine peak of eight million people to be fed from local resources: reclaimed at a cost in human labour we can hardly comprehend in our mechanized society.

This land cannot be made productive however by applying the oil-dependent intensive techniques of the last 60 years, which will have become obsolete half a century hence. In a future in which the high price of oil will have made the extensive use of fertilizer uneconomic, we will need to develop – or recover – an agriculture that is based on inherent fertility.

This will require an understanding not only of the principles of the applied science of agro-ecology, but of how those principles are to be applied in the unique circumstances of each place. In its newfound adherence to the principles of self-sufficiency this new agriculture will be a return to the older knowledge of the past, but the greater understanding and control which the advance of science and technology have given us will mean that it is enhanced by the best of appropriate technology.

Wednesday, August 18, 2010

ORGANICS WITH ALTITUDE NEWSLETTER THREE

Here is the third Organics with Altitude Newsletter. this is a low-res version which should be easy to open on line and download.

HERE IT IS!

Printed copies also available. In this, you can find out about:

Our meeting with Michelle Gildernew (DARD minister for Agriculture); lots about Dexters and how they too suit Organics with Altitude; how to get direct selling; how to retain ownership of your product form start to finish; and how Organics with Altitude is somehow connected to the Wire!

Plus, just in case you are unsure, we have a special feature on what, exactly, is Organics with Altitude anyway?


Thursday, July 8, 2010

First Day at Youghal Farmers' Market

Blackwater Garden Centre in Youghal, Cork, held its first farmers' market last Saturday. What a good idea: bringing garden centres and farmers' markets together.

How foodie is that?

In fact, there are a myriad of good reasons for bringing these two things together: shelter and general comfort for stallholders, a retail atmosphere, good parking, knowledgeable foodie customers out to spend, ability to 'market the market' at the garden centre 7 days a week, the list goes on really.

It went very well by all accounts, with two of our farmers - Jim Lucy and Martin O Leary - selling out of product well before the end.

The site is here , and here's a pic of the first stallholders:
(L to R: Jim Lucy (black Angus beef), Siobhan Cronin (baking and savoury products), Mary Kay Solomon ( American style baking, fresh eggs and salad leaves), Maria Anthony ( local honey and honey based creams), Bernie Morel ( home made breads), Ann Foley (fresh in-season vegetables), Martin O Leary (lamb), Michael Walsh (fresh fish from Irish waters), Joe Condon of Omega Beef Direct.

Wednesday, March 24, 2010

Business Activity Road Map: Direct Sell by July

Business Activity Tree

Here's how to get to direct selling your own certified organic meat by mid July. The diagram of the business activity tree, which runs from March to July, is available here:


Here is the textual information to accompany this.

Monday, March 15, 2010

WHY JOIN THE ORGANIC FARMING SCHEME

Here are some of the benefits to being certified organic, when direct selling meat from specific upland breeds to the consumer.

There are a number of other reasons to consider organic certification in general, but this feature specifically relates to direct selling meat form upland breeds at farmers' markets.

1: Organic gives the producer an attractive product differentiation, one that allows the producer to retain ownership of the product from beginning to the end, and at all stages in between. This is particularly important at the butchering stage: with an organic animal, your product is not really in competition with the butcher's own retail product. Organic Galloway means a distinctly different animal, and the butcher is then more responsive to requests.

2: At the retail stage, organic certification is beneficial too: again you do not threaten the local butcher and his retail operations. Organic meat can be sold at farmers' markets in towns where conventional butchers operate without causing any bad feeling. This is important in the establishment of farmers' markets and for producers trying to gain access to established farmers' markets

3: Organic meat is especially sought at the farmers' market, where many markets go out of their way to accommodate local organic farmers. Some of the most prominent markets in Dublin especially go out of their way for organic meat, as do many in Cork.

4: For selling onto mainstream retail outlets, such as catering, public procurement, independent stores and supermarkets, organic certification offers a lot of reassurances to the buyer. In Joe Condon's own case, a particular retail outlet recently upgraded their requirements for suppliers in food safety and regulatory terms. However, they were 100% were happy with what's in his organic license - were he not certified organic, with a small processors license, he would have had to spend a considerable amount of time and money upgrading a range of measures.

By just being a fully competent and certified direct selling organic farmer, many of current and upcoming regulatory issues are covered.

5: For export markets organic is both a growing area and a quality (re)assurance. Long food chains see organic as a reassurance, especially going forward with the new compulsory EU organic logo.

6: There is a mark up/premium for organic. Even those who sell on to the bulk organic market claim that there is a premium of 10-15% for more standard animals.

7: The Organic Faming Scheme was recently reintroduced, whereas other similar schemes such as REPS have been downgraded. Organic payment rates are: €212 per hectare (ha) in conversion, from 3 to 55 ha, and a further €30 per ha for every ha above 55 ha claimed.

Full organic status: €106 per ha, from 3 to 55 ha, with €15 per ha for every ha above 55 claimed.

8: Organic farming is a growth area, whilst organic food sales are strong even in the recession. The volume of organic food is up 3% according to the most recent (September 2009) figures; the value is down in line with inflation, but less than so the conventional sector. The latter has seen both value and volume declines.

Tuesday, March 9, 2010

What is Organics with Altitude

Organics with Altitude is an initiative based on the farming and food business model developed by Joe and Eileen Condon - Omega Beef Direct.

The Condons are certified organic and stock Galloways on their upland farm, which is a mixture of enclosed and unenclosed land.

The Galloways are year round grazed, slaughtered and processed locally, the meat is dry aged for a minimum of two weeks, packed in an on farm packaging unit, and sold direct to restaurants, on line and at farmers markets.

The Organics with Altitude initiative involves training and mentoring a selected group of farmers from various parts of Ireland's uplands to replicate this model. Along with Galloways, other suitable upland animals are promoted, primarily blackface mountain sheep and Dexters.

Management supports are in place to help with the initiative, in the areas of development, coordination, research and promotion.

The mentoring involves one-to-one support for each stage of the protocol - production, slaughter, preparation, distribution and the consumer.

We have written a production protocol for cattle, which encompasses each stage from production to the consumer. A parallel protocol exists for the extra mature blackface mountain sheep.

We are in the process of developing a team of regionally diverse farmers to farm and operate in a way similar to Omega Beef Direct: so we are encouraging and helping to develop suitable upland breeds, artisan butchering, direct routes to market and organic certification for these farmers.

(We feel that organic guarantees product differentiation, helps with relationships with butchers and price premiums. It is also a prerequisite for any of the more advanced supports we can offer).

Each farmer retains ownership of their product from beginning to end. they are encouraged to build up their own farming and food business model in their own region first, building their own business and brand.

We also encourage and facilitate farmers to work together, towards building Organics with Altitude as an organisation (potentially a co-op or a company, the farmers themselves will decide) with export potential. We are already working on export potentials in a number of ways.


Thursday, March 4, 2010

Organics with Altitude newsletter 2 now available to download


Yes folks, it is now available to download.

Click here

This edition features lots of info, including:

routes to market,
research and development,
a three page special focus on grasses,
questions and answers from our events in various places
and lots more!

Thursday, January 21, 2010

Farmers Journal feature

See this week's Irish Farmers Journal for a feature on Organics with Altitude.

(on line edition updated each monday)

Monday, December 7, 2009

Organics with Altitude on the road: Listowel, Bantry and Killarney


Since the Sligo event, Oliver Moore and Joe Condon have visited Lisrowel, Bantry and Killarney.

The Listowel event was part of the town's Food Festival. Joe spoke at a large agri-food conference, and then, the next day, we held an event in the local farmers' market and in the Seanachi centre. There were also adverts running on local radio, in the community news section.

(Image: (c) Joe Condon and Neilie O Leary talk at Bantry market)

The farmers' market in Listowel is a decent, busy market, quite bit for the size of the town. We met a number of different types of people there: farmers from the Dingle peninsula and west Kerry in general, a few who had seen Joe speak the night previously, Timmy Flemming of the Ring of Kerry Quality Lamb group, and regional farmers from Cork and Kerry who were interested in the initiative in general.

Along with more general questions about all the stages of the protocol, the main question areas revolved stock availability and around consumer perception of frozen meat.

Myself and Joe decided from that point on to develop more information about stock availability for people. We also spoke to attendees of the benefits, from a nutritional and consumer perception perspective, of frozen organic meat, especially of burgers.

In Bantry, we had our biggest group yet, and there were a number of potentially key operators present. We met and Martin O Flynn's organic stall in the Bantry market: there we met John McKenna, IFA Hill farming committee chair Neilie O Leary, and a range of farmers, with everything from 30 to 1000 acres.

We were delighted with the support of Neilie O Leary, who spoke to us of the benefits of farmers working together, and his own love of the taste of heather grazed l;amb.

We had Leap-based in conversion farmer Kevin Crowley at this one too, and it was great to have a regional farmer present who was already converting to organic and already had Galloways. Indeed, I'd say there were a few contacts made there that may last.

A lot of innovative ideas and enthusiasm abounded at this meeting, and we'd be hopeful that we'll work with a few from this group. Some present were concerned about the grazing levels on their commonages; sourcing stock and organic stocking rates for commonages and the suitability of Dexters to the system.

Our final trip away was to Killarney, to the Teagasc organic training course. We spoke to the group about the project, and fielded questions after that. We were delighted to see people we'd encountered elsewhere on this course, as it suggests they are stepping closer to organic. We also spoke to people who already had extra mature mountain lambs or who were interested in direct selling. The questions were very detailed from this group.

In the new Year, we'll be heading over to Connemara.

In the meantime, have a great Christmas and New Year!

Oliver Moore



Thursday, November 26, 2009

Muiris O Grady: heather weather

The pair of us have been on the road, telling farmers from Donegal to Bantry about Organics with Altitude. So it is high time we updated this site. I'll start with a feature on Muiris O Grady.

Muiris is a neighbour of Joe Condon, and he's just started direct selling extra mature mountain lamb. The info below is in fact a few weeks old now: Muiris is still enjoying direct selling just as much.


Muiris O Grady from Waterford is another dipping his toe into direct selling. Indeed, the market he is selling at is new too. Kilmackthomas market, just outside Waterford city, began Halloween weekend in the business park.

There were about 15 stalls at the busy Friday market, including crafts, apple juice, flowers, two meat stalls, cheese and vegetables.

O' Grady featured in farming some months ago, when selling his extra mature blackface mountain lambs to high end restaurants. He stocks 500 sheep and 15 beef animals, along with 30 of the extra mature lambs in the Nire Valley.

I asked him why he choose this new route to market. “I just wanted to try something new, to try to make a few pound”. With lamb numbers in severe decline for many years across Ireland, coupled with poor prices, its easy to see why a young sheep farmer would try something new.

A step like this, into direct selling, is a big one. Farming is in many ways the exact opposite of direct selling, especially somewhere as isolated as the Nire Valley. You simply don't interact with large numbers of people a daily basis.

Speaking to him just after his first market, I asked Muiris O Grady if he had any retail experience of any sort. He laughed: “no, nothing like that!” He continues. “It was a big change I can tell you. But it was fine, you just get on with it. Most of the customers just bought and that was it. Some chatted, just asking where it was reared and that, just general chat.”

“It wasn't bad at all. It was a nice experience in fact. I know what I had. I wasn't trying to cod people. It was good stuff. And now I'm looking forward to going again. Definitely”.

He described the market as “good, very lively, with a great atmosphere. Importantly, “I sold out of what I brought. I brought 1 ½ full lambs, in chops, legs, stir fry mince and burgers. They all went”.

“The chops in particular went well. I also had cooked samples of the stir fry mince. I found the burgers were a bit slower, but I know people who have sampled them and once they've tasted them, they come back for more. People aren't as used to lamb burgers”.

As so often is the case, the cliches about farmers' markets' prices and customers are way off the mark in the case of Killmackthomas.

There were of course some people from the business park, but there were plenty of country people from around rural Waterford, doing their shopping.
And the prices were bang on: 4 chops for 6Euro, 6 chops for 8Euro; 4 burgers for 6Euro, stirfry mince for 6 Euro and legs for E25.

O' Grady gets his meat butchered by John Finn in Mitchelstown, who lets it hang for over a week.

Muiris O Grady jumped in at the deep end. Facing into more of the same with sheep, he diversified into selling good food direct to customers.

He didn't have an iota of experience of dealing with the public in a retail context. But sometimes, this actually sits quite well with the customer. Customers are craving value and authenticity – real proper food at a decent price.

And it is quite easy to see how and why they would then trust the genuineness of the real farmer selling his own food.

With so many brash, polished snakeoil salesmen out there, a farmer selling his own food direct has, to use a slightly obscure but eminently apt word, genuinity.


Thursday, October 22, 2009

Organics with Altitude Newsletter

Hot off the press, here is the first edition of our Organics with Altitude newsletter, free to download

Thursday, October 8, 2009

Organics with Altitude visit north west

We've had good interest from farmers in the north west thus far, so we're holding our first out of Tipperary event on 24th October in Sligo IT.

See below for more details, and get in touch if you'd like to attend:

Interested in making hill farming more profitable? Then the Organics with Altitude event in Sligo Saturday 24th October should be well worth attending.

Organics with Altitude is a farmer-led initiative, spearheaded by Tipperary farmer Joe Condon, and supported by the Department of Agriculture, Fisheries and Food.

Condon is a successful organic upland farmer from the Knockmealdowns in Tipperary, who sells direct to his loyal customers. The core elements of Condon's Organics with Altitude initiative mirror his farming practices. These are the stocking of suitable upland breeds, artisan butchering, direct selling to the consumer and organic certification.

The event on the 24th begins at Sligo farmers' market, which is held in the front car park of Sligo Institute of Technology (Sligo IT) each Saturday. Farmers will meet from 11am where they will experience what is one of the north west's busiest markets.

Farmers will get a chance to see the retailing of both value added produce and organic meats in this setting. Various pertinent aspects of direct selling will be explained by Joe Condon. Useful information will also be gleaned from Irish Organic Meats operator Declan McCarthy, who sells at Sligo farmers' market each week, and Guy Marsden, organic farmer and one of the organisers of the market.

Following this, the event moves into Sligo IT itself. From 2PM to 4PM. Oliver Moore and Joe Condon will explain the other aspects of the Organics with Altitude initiative to attendees. The initiative has a five stage production protocol, encompassing production, slaughter, processing, packaging and retailing. Each stage will feature in the afternoon presentations.

A particular emphasis will be on animal husbandry and farm management, disease prevention, the sourcing suitable organic stock, artisan butchering and keeping costs down. The importance of organic certification, as well as the benefits of mixed and direct retail outlets will also feature.

Rural development specialist Dr. Oliver Moore, a graduate of Sligo IT, will complement the guided discussion and presentation by Joe Condon.

Joe Condon and Dr. Oliver Moore are spearheading the initiative. Joe Condon stocks Galloways on his farm, a combination of 40 acres unenclosed commonage and 40 acres enclosed lowlands. He sells direct to his loyal customers in Clonmel and Dungarvan farmers' markets, on his website - www.omegabeefdirect.com - and to a small number of specialist outlets and restaurants.

“Combining the right upland breed, such as Galloways, organic certification and direct selling is a definite positive option for farmers in the current economic climate” according to Condon. “It gives farmers more control over their own product, while also suiting the uplands”.

Referring to his sales “I haven't seen a slowdown whatsoever in sales. Consumers want quality, and if they get it at the right price, they will keep coming back for more”.

To find out more about the event on the 24th October in Sligo IT, contact Joe Condon on 087 2735447 or email info 'at' organicswithaltitude.com






Thursday, September 17, 2009

Sustainability & Organics with Altitude 2: the local dimension

What's local about Omega Beef Direct:

well, what isn't? The farm and food business are located in the Knockmealdown mountains, on the Tipperary Waterford border. Every aspect has a local dimension, from the beginning to the end.
  • Firstly, the Galloway breed has lived in the uplands of Ireland, including the Knockmealdowns, for at least 1000 years.
  • Some of the stock comes from on farm breeding.
  • Then there's the feed: local plants growing out of the ground beneath the cattle's feet. No brought in feeds are used, so all food eaten by the cattle is from the farm itself. Indeed, no intensive agri-industrial inputs are used, so all the growing the grass and animals do comes from the careful husbandry and farm management.
  • Slaughter happens in nearby Lismore, where Michael McGrath has decades and indeed generations of experience as an artisan butcher catering for the needs of local farmers. The meat is packed back on the farm itself in a dedicated packing unit, and hung for 3 weeks.
  • Packaging is done on the farm itself
  • Packaging and branding reflect the local dimension, as does the website.
  • Retail is mainly local too: most of the meat sold is sold through Dungarvan farmers' market, while a new stall has also been opened in Clonmel. Even the Waterford city chef who feature's Omega Beef Direct burgers on his menu comes to the farmers' market in Dungarvan to purchase. The only shop to stock Omega Beef Direct meat is Ardkeen quality food store, also in Waterford.
So along with the very self sufficient farm, that's Clonmel, Lismore, Dungarvan and Waterford city. In other words, the two counties the farm straddles, and all within an hour of the farm.

Sustainability and Organics with Altitude

Organics with Altitude is based on the farming system of Omega Beef Direct.

So what's sustainable about Omega Beef Direct?

Well, what isn't?
  • The breed chosen by the farm are Galloways. As Galloways have a think double coat, they do not need to be housed indoors for the winter. In fact, they thrive in the outdoors at altitude. So no unsustainable high energy winter feeds are bought in for feeding: the animals stay outdoors and eat what's beneath their feet. Simple as that.
  • There are 64 different plant species per hectare, according to an ecological survey done by consultants BEC. This is far higher than either most farms or the uplands in general, which are actually facing scrub encroachment due to undergrazing. Omega Beef Direct stocks the right animals at the right stocking rate, which encourages optimum plant biodiversity, according to the ecologists who surveyed the farm.
  • The holding is certified organic, so none of the high fossil fuel using agri-industrial inputs are used - synthetic fertilizers, pesticides, herbicides etc.
  • Not only is this meat produced without winter feed or these agri-industrial inputs, it is also processed, packaged and sold locally, keeping the food miles and carbon footprint down to an absolute minimum. All of this is done within one hour's drive of the farm, and the packaging is actually done on farm. Retail is at: Dungarvan and Clonmel farmers' markets, as well as at a restaurant (Bodega) and quality food store (Ardkeen) in Waterford City: all retail options themselves are key local food supporting outlets. By supporting these retail options, Omega Beef Direct is helping the region develop and maintain its future food sustainability.
  • Some meat is sold via web sales; in this case, large freezer boxes of low input meat sold to other locations on the island is still a sustainable option, as it reduces the need for constant trips to the shop (minimum order is 5 kg).
  • Omega Beef Direct is not just environmentally sustainable it is economically sustainable too: less than 20% of the income comes from state supports.
In short, this is post peak oil farming and food retailing, well within the natural carrying capacity of the region the farm is located: on farm and regional biodiversity, climate change impacts as well as the economic sustainability of the farm and food business are all taken into account in this enterprise.

Tuesday, September 1, 2009

Organics with Altitude: the plan for the year ahead

In the document (pdf) here, there is a full explaination of Organics with Altitude's plans for the year ahead.

This document outlines the Omega Beef Direct farming and food business model upon which Organics with Altitude is based. This includes an explaination of what exactly makes the system work, in terms of breeds, year round grazing, production costs, consumer interactions and so on.

The focus then moves to the bigger initiative, Organics with Altitude. The initiative is summaried and explained succently first. Then, our actions for the next two years are listed, as is the training and mentoring we'll be conducting.

Following this, our production protocol is featured in full, along with contact details and extra information on the organic sector in Ireland.

Tuesday, August 25, 2009

Organics with Altitude: media moments late August

update
The Kingdom: here

Latest press feature:

There is an excellent article by Majella O Sullivan in today's Farming Independent (23rd August 2009)

And we've also featured this last few days on Tipp FM, Waterford WLR FM (Both interviews with Joe) in the Leitrim Observer and the Tipperary Star.

More to follow this week too.

I'll update with more links as I get them

For more on previous press, see here

Monday, August 24, 2009

Organics with Altitude and the new EU organic regulations

Interpretation of EU regulations from an Organics with Altitude perspective.

Summary:

Overall, this new EU regulation is written for the modern and geographically diverse Europe. The previous organic regulations in operation in Ireland were written for the UK, and brought across to Ireland. They especially do not suit or were not written for the uplands.

The new regulations are also fairer for small operators who direct sell.

There are a significant number of improvements with regard to encouraging the building up stock and the suitability of organic practices to specific regions which resonate well with the Organics with Altitude approach. Hopefully these regulations will help ease blockages in the system thus far.

a pdf of the overall interperation can be found here

Tuesday, August 18, 2009

About us

The Condon's stock Galloways on their certified organic farm, which is made up of 20ha unenclosed upland and 20ha enclosed upland grazing. They use local artisan butcher Michael McGrath in Lismore, and sell their meat at the Thursday farmers' market in Dungarvan. They also sell through their website and to quality restaurants, such as Bodega in Waterford.

Omega Beef Direct: has featuered on Corrigan Knows Food (Richard Corrigan) Fresh from the Farmers' Market (Clodagh McKenna) and Ear to the Ground, all RTE 1.

Watch the Corrigan Knows Food clip here

Dr. Oliver Moore: Received his PhD from the National University of Ireland in November 2007. His research has been in the areas of rural development, agri-food and in particular in the direct selling of organic food. He is published in the International Journal of Consumer Studies. He writes the weekly organic farming column for the Irish Examiner and is a member of the Irish Food Writers' Guild.

Ground-Breaking Initiative Targets Dynamic Upland Farmers

An innovative pilot project, supported by the Organic Unit of the Department of Agriculture, Fisheries and Food (DAFF) has been announced.

The ground-breaking initiative is aimed at upland farmers who have a mixture of privately owned and commonage land, and who have a passion for farming.

This project, known as Organics with Altitude, will be a replication of Joe Condon’s Omega Beef Direct farm and food business, located in the Knockmealdown Mountains in south Tipperary.

The main principles of Organics with Altitude will be:

· Organic certification.
· Extensive upland grazing.
· Galloway cattle.
· A complete agri-food protocol for farmers to follow, encompassing production, butchering, preparation, distribution and consumption.
· Direct selling to the consumer.

Interested farmers who participate in the project will benefit from fully-supported mentoring and training for all stages of the protocol, from production through to direct marketing to the consumer.

A limited number of spaces for this venture are available for selected, motivated individuals. These individuals will spearhead the development of this sustainable upland food business model in their respective regions.

For selected farmers, Organics with Altitude will arrange for farm and food business walks. These will involve accessing the Condon's farm, the packing unit and farmers' market.

There will be regional training days in Kerry, Cork, Mayo, Donegal and other selected areas.

Individual visits to farms across Ireland, as well as mentoring sessions for farmers interested in the initiative, will also occur.

This mentoring and training will be carried out by organic upland farmer, Joe Condon and Rural Development Specialist, Dr. Oliver Moore. This project has a life-span of 12 months.

According to Joe Condon: “I'm absolutely delighted that we will be going ahead with Organics with Altitude. Direct selling your own organic meat from the right upland breeds is a definite positive option in the current economic climate.”

He goes on: “This is a low cost, low input farming option which can be a win-win situation for both the farmer and the consumer.”

The initiative will have supports in place in the areas of research and development, networking between farmers, project development and promotion.

Farmers involved in the initiative will have access to various research areas pertinent to this project and already underway, such as:

· Omega Beef Direct's extensive research into Galloways on the uplands
· Nutritional research: in particular, research currently underway into Omega levels in grass fed Galloways, as well as research into vitamin levels.
· Traceability of meat to specific geographic location.

Organics with Altitude will also help develop certified organic, extra mature, blackface mountain lamb.

According to Dr. Moore “farming in the uplands is already restricted. As well as this, the recent cutbacks in farming supports have made the situation more difficult again”.

He continues: “Applicants for the Organic Farming Scheme will from now on be expected to have an output and market focus, to have engaged with the organic sector already, and to have in place a business plan. In this context, upland farmers should give Organics with Altitude serious consideration”.

For more, contact:

info@organicswithaltitude.com; www.organicswithaltitude.com
Joe Condon 087 2735447: joe@organicswithaltitude.com
Oliver Moore 086 8047854: ollie@organicswithaltitude.com :